Spencer Destun has owned Sam the Record Man in Belleville, Ont. since 1979. While most of the 130 chain stores have now closed,iphone 5s plus replacement screen Destun has tried to adapted to the changing music industry by expanded his store to include the sale of dvds, action figures and even video games.
The Globe and MailAnalysts were bemused. The device had limited commercial potential, they said. After all, it was only compatible with less than 5 per cent of the computers in the United States. To the rest of the Windows crowd, "it doesn't make any difference," one observer opined.
Indeed, it was an inauspicious start for the iPod.
The day before the Times story appeared, Apple Inc. co founder and chief executive officer Steve Jobs unveiled his creation and laid out his vision of the future to a gathering of technology journalists and analysts in California.
"Interestingly enough, in this whole new digital revolution, there is no market leader," he told them. "No one has found the recipe yet for digital music. And we think not only can we find the recipe, but we think the Apple brand is going to be fantastic, because people trust the Apple brand to get their great digital electronics from . we're introducing a product today that takes us exactly there, and that product is called iPod."
And with that, Mr. Jobs pulled the white, rectangular device out of the front pocket of his jeans and held it up for the audience. Polite applause. Many looked like they didn't get it.
That was just fine with Mr. Jobs. They'd understand soon enough.
Perhaps no other company has benefited from the rise of digital media as much as Apple.
Before music lovers downloaded billions of songs from iTunes, before white ear buds became as common as sunglasses on a morning commute and before the iPhone was the most sought after consumer gadget in the world, Apple was a computer company with a small albeit devoted following.
Although the Cupertino, California based company revolutionized home computing in the mid 1980s, by 1997, the company was a bit player in an industry dominated by Microsoft Corp.'s Windows operating system. It's stock price hovered between $13 and $22 a share (today it's closer to $130 a share).
But consumer demand for digital media, and the iPods to play it on, transformed Apple from a niche PC maker into a consumer electronics juggernaut. Today, Apple enjoys a stranglehold over the market for digital music players, controlling a 70 per cent market share in 2008, is the largest retailer of music in the United States digital or otherwise and with the iPhone, has evolved into one of the most powerful technology companies on the planet and is now worth around $115 billion.
However, the story of Apple is merely the tip of the iceberg when it comes to how digital media has transformed the business world. Few industries, from retail operations to artistic production; from newspapers to telecommunications have been immune to the shifting habits of mass consumption. Digital media has fundamentally altered financial models that existed for more than a century, and in the process has redrawn the power map in the corporate world.
Any company in the business of producing artistic content and intellectual property be it words, music, photos, motion pictures or other forms of interactive entertainment such as video games now must contend with the Internet. The ability to reproduce endless digital copies of media by reducing it to the ones and zeroes of binary code has upended industries that once depended on billions of dollars of infrastructure devoted to producing, distributing and marketing physical products.

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